In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: The measly return for YouTube views.
• [00:43] The content of the YouTube channel in question.
• [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
• [01:56] How best to generate revenue from your content.
• [03:45] @theisaacmed's marketing goal and “reasonable budget”.
• [04:00] The monetization opportunity for niche content.
• [04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
• [05:13] Why long-form content is preferable for building long-term relationships.
• [06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

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• See Isaac’s tweet

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