In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing. 

 Show Notes:

• 01:36 – Do you want learn about online marketing?—Don’t go to college!
• • 02:22 – College professors don’t have practical, up-to-date, field experience
• 02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com
• • 02:45 – Read some articles, take what you learn, and apply it to your website
• 03:19 – Every single online marketer that’s good got started on their own website
• 03:27 – Learn before you earn
• 04:01 – Learn to be persistent
• 04:35 – Small wins add up over time
• 04:45 – How Neil become Eric’s mentor
• 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
• 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
• 07:29 – Be willing to trade knowledge all the time
• 08:03 – How Eric learns marketing now?—Nuzzel
• 08:35 – www.Kissmetrics.com
• 08:55 – Feed.ly and www.jonloomer.com
• 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
• 10:32 – Education is about actionable material
• 11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

• Only read detailed articles or guides—skip the generic overview stuff.
• Understand that you have to learn before you earn, and then be persistent with your education.
• If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

• www.moz.com – Blog recommended by Neil
• www.backlinko.com – Blog recommended by Neil
• www.singlegrain.com – Blog recommended by Neil
• www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
• Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
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Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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