Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.

<p>Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.</p>

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

Advertisement