Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder & Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.

<p>Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder &amp; Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.</p>

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