Why do great looking marketing strategies fail? Because the client-consultant relationship didn't work. 



Mohammad Munzir Aminuddin, Group CEO of Siti Khadijah, and Long Yun Siang, Managing Partner  of Roar Point, join us to unpack the client–consultant relationship.



From a growth plateau to doubling the business, we explore how trust, challenge, and disciplined decisions turned strategy into results starting with one deceptively simple move: the product matrix.



We learn:


The Plateau Problem: Why strong brands stop growing and the hidden blind spots internal teams often miss.


The Trust Test: Why hiring a consultant to validate you is the fastest way to stall progress.


The 20% Rule: Why executing less can sometimes drive more growth and how to prioritise what actually matters.


The One Decision That Changed Everything: How a simple product matrix unlocked growth after years of stagnation.


The Execution Gap: Why great strategies fail in reality and what makes them actually stick across teams.

Why do great looking marketing strategies fail? Because the client-consultant relationship didn't work.&nbsp;Mohammad Munzir Aminuddin, Group CEO of Siti Khadijah, and Long Yun Siang, Managing Partner&nbsp; of Roar Point, join us to unpack the client–consultant relationship.From a growth plateau to doubling the business, we explore how trust, challenge, and disciplined decisions turned strategy into results starting with one deceptively simple move: the product matrix.We learn:<ul><li>The Plateau Problem: Why strong brands stop growing and the hidden blind spots internal teams often miss.</li><li>The Trust Test: Why hiring a consultant to validate you is the fastest way to stall progress.</li><li>The 20% Rule: Why executing less can sometimes drive more growth and how to prioritise what actually matters.</li><li>The One Decision That Changed Everything: How a simple product matrix unlocked growth after years of stagnation.</li><li>The Execution Gap: Why great strategies fail in reality and what makes them actually stick across teams.</li></ul>

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