Is your marketing budget being swallowed by the skyrocketing cost of 20th-century attention? With World Cup broadcast rights hitting an estimated RM200 million, the ROI on traditional television spots is facing big questions. 

René Menezes of Kult joins the show to explore: 


The RM200M Hurdle: Why skyrocketing broadcast costs are forcing a change in the traditional sponsorship model.


The Snoop Dogg Playbook: How "non-expert" creators are outperforming professional commentators in the race for global engagement.


The IRL Premium: Why AI-saturated markets are driving a massive surge in the value of "Mamak Culture" and physical event marketing.

Attention Management: The "Barbenheimer" lesson for brands, how to pivot from "Always-On" noise to high-impact cultural moments.

Is your marketing budget being swallowed by the skyrocketing cost of 20th-century attention? With World Cup broadcast rights hitting an estimated RM200 million, the ROI on traditional television spots is facing big questions.&nbsp;René Menezes of Kult joins the show to explore:&nbsp;<ul><li>The RM200M Hurdle: Why skyrocketing broadcast costs are forcing a change in the traditional sponsorship model.</li><li>The Snoop Dogg Playbook: How "non-expert" creators are outperforming professional commentators in the race for global engagement.</li><li>The IRL Premium: Why AI-saturated markets are driving a massive surge in the value of "Mamak Culture" and physical event marketing.</li></ul>Attention Management: The "Barbenheimer" lesson for brands, how to pivot from "Always-On" noise to high-impact cultural moments.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!