Digital marketing is breaking, at least according to Timothy Tiah’s experience with rising costs and dwindling returns. Faced with an attention problem rather than a conversion problem, Timothy pivoted from buying attention to building it through a raw, low-production personal branding strategy that now reaches 26 million views a month.



Timothy joins Marketing Mojo to explain how this influence saved his businesses and why he is now using Agentic AI to automate performance marketing entirely, effectively removing the need for a traditional external agency.

Tune In To Find Out:


The ROI Cliff: Why Colony noticed a gradual but dangerous decline in ad returns starting in late 2024.


The Raw Content Formula: Why "unpolished" phone videos outperformed high-production content after six months of failure.


The Agentic Pivot: How Timothy Tiah built a custom AI agent to replace his performance marketing agency, projected to save RM150,000 a year.


Dough by Meg: How personal brand equity was funneled into saving an acquired granola business and launching a viral cafe.


The Death of Follower Count: Why algorithms now prioritise engagement over followers, allowing small creators to go viral overnight.


Jevons Paradox in Marketing: Why "low-rent" AI agents represent a massive threat, and a new business model, for traditional agencies.


The Human-AI Replacement: Why AI won't replace people, but people who use AI will replace those who don't.

Digital marketing is breaking, at least according to Timothy Tiah’s experience with rising costs and dwindling returns. Faced with an attention problem rather than a conversion problem, Timothy pivoted from buying attention to building it through a raw, low-production personal branding strategy that now reaches 26 million views a month.Timothy joins Marketing Mojo to explain how this influence saved his businesses and why he is now using Agentic AI to automate performance marketing entirely, effectively removing the need for a traditional external agency.<h3>Tune In To Find Out:</h3><ul><li>The ROI Cliff: Why Colony noticed a gradual but dangerous decline in ad returns starting in late 2024.</li><li>The Raw Content Formula: Why "unpolished" phone videos outperformed high-production content after six months of failure.</li><li>The Agentic Pivot: How Timothy Tiah built a custom AI agent to replace his performance marketing agency, projected to save RM150,000 a year.</li><li>Dough by Meg: How personal brand equity was funneled into saving an acquired granola business and launching a viral cafe.</li><li>The Death of Follower Count: Why algorithms now prioritise engagement over followers, allowing small creators to go viral overnight.</li><li>Jevons Paradox in Marketing: Why "low-rent" AI agents represent a massive threat, and a new business model, for traditional agencies.</li><li>The Human-AI Replacement: Why AI won't replace people, but people who use AI will replace those who don't.</li></ul>

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