Malaysian shoppers are no longer just online or offline, they are both, often in the same purchase journey. The Malaysia Consumer Trend Report 2025 reveals that 85 percent of consumers switch channels before they buy, and the way they do it changes by region, platform, and even payment preference.



We speak with See Toh Wai Yu, CEO of Central Force International, to explore what this means for marketers. From crafting campaigns that bridge digital discovery and physical assurance, to building trust through platform choice and payment options, we break down how brands can win over the hybrid Malaysian shopper.

Malaysian shoppers are no longer just online or offline, they are both, often in the same purchase journey. The Malaysia Consumer Trend Report 2025 reveals that 85 percent of consumers switch channels before they buy, and the way they do it changes by region, platform, and even payment preference.We speak with See Toh Wai Yu, CEO of Central Force International, to explore what this means for marketers. From crafting campaigns that bridge digital discovery and physical assurance, to building trust through platform choice and payment options, we break down how brands can win over the hybrid Malaysian shopper.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

Advertisement