Why the right marketing culture is key to startup survival and success, and how to build it. From mastering marketing funnels to demystifying metrics like CAC and LTV, Hassan Alsagoff, Regional Head of Loyalty and Marketing at Grab, shares critical insights to help startups survive and scale.



Through real-world examples and actionable advice, Hassan shares strategies for creating data-driven marketing cultures, refining customer acquisition methods, and avoiding common pitfalls.



The episode also debunks 5 marketing myths, including the underestimated role of branding, the relationship between paid and organic marketing, and why lower CPA doesn’t always mean better performance.



Ultimately, this interview aims to help startups optimise their marketing efforts and achieve sustainable growth in competitive markets.



Here are some key highlights from the conversation:

- The Role of Marketing in Startup Survival: Why acquiring and retaining customers is more critical than funding in the early stages.

- Challenges Unique to Startups: Navigating unproven propositions, inexperienced teams, and irrelevant marketing advice.

- Marketing Funnel Essentials: Building a data-driven culture with top, middle, and bottom-funnel strategies.

-Understanding Metrics:Breaking down CAC and LTV to balance efficiency and long-term profitability.

- Debunking Marketing Myths: Insights on always-on campaigns, branding investment, and the impact of paid marketing on organic growth.

- Emerging Trends: Leveraging AI for scalable marketing solutions and embracing creator-led campaigns for authentic storytelling.

- Practical Advice: How startups can assess marketing health, balance budgets, and foster experimental yet focused marketing cultures.

Why the right marketing culture is key to startup survival and success, and how to build it. From mastering marketing funnels to demystifying metrics like CAC and LTV, Hassan Alsagoff, Regional Head of Loyalty and Marketing at Grab, shares critical insights to help startups survive and scale.Through real-world examples and actionable advice, Hassan shares strategies for creating data-driven marketing cultures, refining customer acquisition methods, and avoiding common pitfalls.The episode also debunks 5 marketing myths, including the underestimated role of branding, the relationship between paid and organic marketing, and why lower CPA doesn’t always mean better performance.Ultimately, this interview aims to help startups optimise their marketing efforts and achieve sustainable growth in competitive markets.Here are some key highlights from the conversation:- The Role of Marketing in Startup Survival: Why acquiring and retaining customers is more critical than funding in the early stages.- Challenges Unique to Startups: Navigating unproven propositions, inexperienced teams, and irrelevant marketing advice.- Marketing Funnel Essentials: Building a data-driven culture with top, middle, and bottom-funnel strategies.- Understanding Metrics:Breaking down CAC and LTV to balance efficiency and long-term profitability.- Debunking Marketing Myths: Insights on always-on campaigns, branding investment, and the impact of paid marketing on organic growth.- Emerging Trends: Leveraging AI for scalable marketing solutions and embracing creator-led campaigns for authentic storytelling.- Practical Advice: How startups can assess marketing health, balance budgets, and foster experimental yet focused marketing cultures.

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