With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.

<p>With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms?&nbsp;We break this down and more with&nbsp;Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups,&nbsp;an independent out-of-home media agency.</p>

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