Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.



In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.



Image Credit: Shutterstock

Search is changing fast. With AI tools increasingly answering questions directly, brands can no longer rely on rankings, clicks, and traffic alone to stay visible.In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of <a target="_blank" rel="noopener noreferrer nofollow" href="http://Growth.pro">Growth.pro</a>, about how AI is reshaping digital discovery, why traditional SEO metrics are losing relevance, and what Malaysian marketing teams must do now to remain credible, discoverable, and competitive in an AI-mediated world.Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shutterstock.com/image-photo/ai-search-engine-technology-concept-woman-2648929637?trackingId=859599c1-5f2b-42d7-bf8f-2d381a88f3fb&amp;listId=searchResults">Shutterstock</a>

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!