Gucci’s recent announcement to revamp its marketing strategy after a 25% drop in Q3 sales brings the inefficiencies of modern marketing into sharp focus. In this episode, we sit down with Ranganathan Somanathan, CEO and Advisor of Publicis Media Malaysia and Singapore, to explore how brands can fall into the trap of outdated or misallocated strategies. Together, we uncover the key drivers of inefficiency, how to identify them early, and actionable steps to create more effective, efficient marketing models.

<p>Gucci’s recent announcement to revamp its marketing strategy after a 25% drop in Q3 sales brings the inefficiencies of modern marketing into sharp focus. In this episode, we sit down with Ranganathan Somanathan, CEO and Advisor of Publicis Media Malaysia and Singapore, to explore how brands can fall into the trap of outdated or misallocated strategies. Together, we uncover the key drivers of inefficiency, how to identify them early, and actionable steps to create more effective, efficient marketing models.</p>

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