In this day and age where consumer awareness and expectations are higher than ever, the impact of responsible and ethical marketing on consumer behaviour has become a pivotal focus for businesses.



As brands navigate the complexities of marketing in a digital age, the practices of ethical marketing such as transparency, privacy, and integrity play critical roles in shaping consumer trust and loyalty. Besides, it also influences purchasing decisions, foster long-term consumer relationships, and drive the sustainability of businesses.



In this episode, we speak with Brandon Lee, the Co-founder of Pandan Social, on ethical marketing practices and its importance, as well as examine successful strategies and regulatory frameworks, and seek to highlight the benefits of adhering to ethical marketing standards in a competitive market landscape.

In this day and age where consumer awareness and expectations are higher than ever, the impact of responsible and ethical marketing on consumer behaviour has become a pivotal focus for businesses.As brands navigate the complexities of marketing in a digital age, the practices of ethical marketing such as transparency, privacy, and integrity play critical roles in shaping consumer trust and loyalty. Besides, it also influences purchasing decisions, foster long-term consumer relationships, and drive the sustainability of businesses.In this episode, we speak with Brandon Lee, the Co-founder of Pandan Social, on ethical marketing practices and its importance, as well as examine successful strategies and regulatory frameworks, and seek to highlight the benefits of adhering to ethical marketing standards in a competitive market landscape.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

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