As shown by K-Pop or Taylor Swift concerts, fandoms are a powerful cultural movement that have their own economies that are mobilising across various sectors and across various markets.



On this episode of Marketing Mojo, we embark on a journey into fandom culture and how it is reshaping the landscape of branding and marketing across the region, it’s potential power in driving branding and marketing strategies and success, and how to tap into it with Andrea Ng, Asia Pacific Insight Director with global strategic insights agency Canvas8.

As shown by K-Pop or Taylor Swift concerts, fandoms are a powerful cultural movement that have their own economies that are mobilising across various sectors and across various markets.On this episode of Marketing Mojo, we embark on a journey into fandom culture and how it is reshaping the landscape of branding and marketing across the region, it’s potential power in driving branding and marketing strategies and success, and how to tap into it with Andrea Ng, Asia Pacific Insight Director with global strategic insights agency Canvas8.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

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