In today's fast-paced and digitally driven marketplace, the role of a Chief Marketing Officer (CMO) is even more essential yet complex than ever. Traditional marketing strategies are being upended by new technologies and changing consumer behaviours, necessitating agile and innovative approaches to stay competitive.


Amidst these shifts, the concept of a fractional CMO where a highly experienced marketing executive serves several organisations part-time has emerged as a cost-effective solution for companies needing expert marketing leadership without the overhead of a full-time position.


This model is particularly appealing for startups, small to medium-sized businesses, or any organisation undergoing transformation that requires seasoned strategic insight but cannot justify the expense of a full-time CMO.


In this episode of Marketing Mojo, we explore the future of the marketing function, the role of CMOs, and the rise of fractional CMOs, with Nizwani Shahar, the Chief Executive Officer of Havas Malaysia.

In today's fast-paced and digitally driven marketplace, the role of a Chief Marketing Officer (CMO) is even more essential yet complex than ever. Traditional marketing strategies are being upended by new technologies and changing consumer behaviours, necessitating agile and innovative approaches to stay competitive. Amidst these shifts, the concept of a fractional CMO where a highly experienced marketing executive serves several organisations part-time has emerged as a cost-effective solution for companies needing expert marketing leadership without the overhead of a full-time position. This model is particularly appealing for startups, small to medium-sized businesses, or any organisation undergoing transformation that requires seasoned strategic insight but cannot justify the expense of a full-time CMO. In this episode of Marketing Mojo, we explore the future of the marketing function, the role of CMOs, and the rise of fractional CMOs, with Nizwani Shahar, the Chief Executive Officer of Havas Malaysia.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

Advertisement