Culture-jacking is fast, but culture-creating is lasting. We explore the fine line marketers walk between relevance and resonance, and what truly shapes culture.



We speak with Dulya Wijeratne, Key Accounts Lead at Cult Creative, about the fine line between riding cultural trends and starting new conversations. From hashtag campaigns to bold branding, we discuss what makes a campaign truly resonate, and why some win hearts and awards, like the Markies Hashtag Award, while others fade with the algorithm.

Culture-jacking is fast, but culture-creating is lasting. We explore the fine line marketers walk between relevance and resonance, and what truly shapes culture.We speak with Dulya Wijeratne, Key Accounts Lead at Cult Creative, about the fine line between riding cultural trends and starting new conversations. From hashtag campaigns to bold branding, we discuss what makes a campaign truly resonate, and why some win hearts and awards, like the Markies Hashtag Award, while others fade with the algorithm.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

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