Is your brand still visible if no one clicks anymore? As AI reshapes how people discover information, Jonathan James of Similarweb APAC joins us to unpack the shift from search to answers, and why traditional SEO may no longer be enough. We explore how brands risk disappearing from AI-generated decisions, and what it takes to win in the age of Answer Engine Optimisation (AEO).


Tune In To Find Out:




The “Zero-Click Reality”: Why more users are getting answers without ever visiting your website, and what that means for your traffic and ROI.


From SEO to AEO: How search isn’t dying but quietly evolving into a new game of being cited, not just ranked.


The Visibility War: Why your biggest competitor isn’t ranking above you but being chosen by AI instead.


The Attribution Black Hole: How AI is breaking traditional tracking and why marketers may be flying blind.


The AI-First Playbook: What brands must fix internally (from FAQs to data structure) to even stand a chance of being surfaced.



This episode of Marketing Mojo was brought to you by BFM Brandfest. This event is happening on the 22nd and 23rd July at Nexus Bangsar South.

Is your brand still visible if no one clicks anymore? As AI reshapes how people discover information, Jonathan James of Similarweb APAC joins us to unpack the shift from search to answers, and why traditional SEO may no longer be enough. We explore how brands risk disappearing from AI-generated decisions, and what it takes to win in the age of Answer Engine Optimisation (AEO). Tune In To Find Out:<ul><li>The “Zero-Click Reality”: Why more users are getting answers without ever visiting your website, and what that means for your traffic and ROI.</li><li>From SEO to AEO: How search isn’t dying but quietly evolving into a new game of being cited, not just ranked.</li><li>The Visibility War: Why your biggest competitor isn’t ranking above you but being chosen by AI instead.</li><li>The Attribution Black Hole: How AI is breaking traditional tracking and why marketers may be flying blind.</li><li>The AI-First Playbook: What brands must fix internally (from FAQs to data structure) to even stand a chance of being surfaced.</li></ul>This episode of Marketing Mojo was brought to you by BFM Brandfest. This event is happening on the 22nd and 23rd July at Nexus Bangsar South.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!