Shelley Thomson’s career began working directly with patient’s experiences as a nuclear medicine technologist at Royal Melbourne Hospital, where she worked with patients daily.

In 2006, however, Shelley left her career in the medical industry and opened her own gourmet food business. Her goal was to create a store that treated customers like family.

However, tragedy struck and fire destroyed the shop and for years afterward, customers begged Shelley to reopen the store. It made Shelley realise that she had created a devoted fan-base who loved her business and so, instead of reviving the store, Shelley decided to help other companies improve customer service.

Shelley spent many years focusing on retail experience and customer experience before returning to her roots and combining her customer experience knowledge and expertise, and focusing back in on the health sector, by helping those organisations improve their customer experiences.

Like most business owners, Shelley has tried a variety of marketing strategies and tactics and today enjoys a blend of demonstrating her expertise through content to build trust, automation marketing, speaking gigs, workshops, and masterclasses to really drive her business. It results in clients seeking her out.

Writing a book to be part of her marketing has really transformed Shelley’s business and she shares her experiences in this episode.

Shelley Thomson&rsquo;s career began working directly with patient&rsquo;s experiences as a nuclear medicine technologist at Royal Melbourne Hospital, where she worked with patients daily.
In 2006, however, Shelley left her career in the medical industry and opened her own gourmet food business. Her goal was to create a store that treated customers like family.
However, tragedy struck and fire destroyed the shop and for years afterward, customers begged Shelley to reopen the store. It made Shelley realise that she had created a devoted fan-base who loved her business and so, instead of reviving the store, Shelley decided to help other companies improve customer service.
Shelley spent many years focusing on retail experience and customer experience before returning to her roots and combining her customer experience knowledge and expertise, and focusing back in on the health sector, by helping those organisations improve their customer experiences.
Like most business owners, Shelley has tried a variety of marketing strategies and tactics and today enjoys a blend of demonstrating her expertise through content to build trust, automation marketing, speaking gigs, workshops, and masterclasses to really drive her business. It results in clients seeking her out.
Writing a book to be part of her marketing has really transformed Shelley&rsquo;s business and she shares her experiences in this episode.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Hear how writing a book, to be part of her marketing, has really transformed Shelley’s business .

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