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Everyone wants ‘more’ sales’ but simply focussing near the end of the buyer decision process is naïve.

That’s because your current pipeline state provides some excellent and hard data around how your target audience moves from awareness through to a customer. No doubt, you are already doing some marketing, and that is providing you with some customers, but you would like more. That’s fair and pretty normal.

Most people’s initial reaction, in wanting to increase their number of customers, is to simply add more people to the top of the funnel. The challenge with this position is that you may not have the ability to manage more potential customers through each stage of the pipeline. For example, could your receptionist cope well if the number of phone calls quadrupled? Or you had to respond to four times as many email enquiries?

Maybe, maybe not. But assuming is not the way to market effectively.

In this episode, I’ll show you how to examine your pipeline and make a decision on where you should be focusing your marketing.

Enjoy.

Everyone wants &lsquo;more&rsquo; sales&rsquo; but simply focussing near the end of the buyer decision process is na&iuml;ve.
That&rsquo;s because your current pipeline state provides some excellent and hard data around how your target audience moves from awareness through to a customer. No doubt, you are already doing some marketing, and that is providing you with some customers, but you would like more. That&rsquo;s fair and pretty normal.
Most people&rsquo;s initial reaction, in wanting to increase their number of customers, is to simply add more people to the top of the funnel. The challenge with this position is that you may not have the ability to manage more potential customers through each stage of the pipeline. For example, could your receptionist cope well if the number of phone calls quadrupled? Or you had to respond to four times as many email enquiries?
Maybe, maybe not. But assuming is not the way to market effectively.
In this episode, I&rsquo;ll show you how to examine your pipeline and make a decision on where you should be focusing your marketing.
Enjoy.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

How to examine your pipeline and make a decision on where you should be focusing your marketing.

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