Content marketing is one of the areas that transcends marketing silos and links into so many other areas such as your website, digital, SEO, social, email etc.

Content marketing also contrasts with what a lot of marketing seems to be about in that brands just talk about and promote themselves all the time.

However, with content marketing, the basic premise is to provide some valuable information or entertainment (content) that stops short of a direct sales pitch or call to action, but which seeks to positively influence the customer in some way.  

Content marketing can be seen as marketing through teaching. In other words, teach your audience things and solve their problems, by demonstrating your expertise, and they will come to trust you (and we all know we buy off people we trust).

If you want to build sustainable and strong marketing, that keeps generating business, and builds an engaged audience who trusts you, put your budget into content marketing.

Content marketing is one of the areas that transcends marketing silos and links into so many other areas such as your website, digital, SEO, social, email etc.
Content marketing also contrasts with what a lot of marketing seems to be about in that brands just talk about and promote themselves all the time.
However, with content marketing, the basic premise is to provide some valuable information or entertainment (content) that stops short of a direct sales pitch or call to action, but which seeks to positively influence the customer in some way. &nbsp;
Content marketing can be seen as marketing through teaching. In other words, teach your audience things and solve their problems, by demonstrating your expertise, and they will come to trust you (and we all know we buy off people we trust).
If you want to build sustainable and strong marketing, that keeps generating business, and builds an engaged audience who trusts you, put your budget into content marketing.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Understand how content builds sustainable and strong marketing, that keeps generating business, and builds an engaged audience who trust you.

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