A couple of years ago, I got into this weird argument with my Dad. My Dad is a really smart man. He’s a radio engineer by trade, then studied IT as a mature -age student, and now owns a data centre consulting and training business. He’s the sort of guy that has every tool you’ll ever need and once built a double brick garage and most places our families have lived, he’s built decks. Plus, he’s really financially smart and often bores me with talk about shares and the next big thing on the stock market.

The weird argument started when he asked me what the difference is between marketing and advertising. Seeing I have bucket loads of marketing experience, teach it at university, and have a master of marketing, I was confident I had it covered.

So, I confidently said something like, “Advertising is just one element of the promotion activities a business undertakes. It’s an element that works in combination, and is a result of, a bunch of other stuff like market research, the product, pricing, and stuff like that.”

“Right, but what is the difference?” he countered.

We started to go round and round in a weird conversation where the more I tried to explain it, the less he understood. I couldn’t even explain what marketing actually was in a way that made sense to a non-marketer.

In the end, I kind of just gave up.

In this episode, I'll give you a really easy to follow the definition of marketing and talk to you about how you can use the age-old Marketing Mix to find people with a need and get them to trust you.

A couple of years ago, I got into this weird argument with my Dad. My Dad is a really smart man. He&rsquo;s a radio engineer by trade, then studied IT as a mature -age student, and now owns a data centre consulting and training business. He&rsquo;s the sort of guy that has every tool you&rsquo;ll ever need and once built a double brick garage and most places our families have lived, he&rsquo;s built decks. Plus, he&rsquo;s really financially smart and often bores me with talk about shares and the next big thing on the stock market.
The weird argument started when he asked me what the difference is between marketing and advertising. Seeing I have bucket loads of marketing experience, teach it at university, and have a master of marketing, I was confident I had it covered.
So, I confidently said something like, &ldquo;Advertising is just one element of the promotion activities a business undertakes. It&rsquo;s an element that works in combination, and is a result of, a bunch of other stuff like market research, the product, pricing, and stuff like that.&rdquo;
&ldquo;Right, but what is the difference?&rdquo; he countered.
We started to go round and round in a weird conversation where the more I tried to explain it, the less he understood. I couldn&rsquo;t even explain what marketing actually was in a way that made sense to a non-marketer.
In the end, I kind of just gave up.
In this episode, I'll give you a really easy to follow the definition of marketing and talk to you about how you can use the age-old Marketing Mix&nbsp;to find people with a need and get them to trust you.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to use the Marketing Mix to find people with a need and get them to trust you.

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