People often tell you to "Find a job you love and you’ll never work a day in your life", and that’s the saying that comes to mind when I think of Phillip A. Jones, The Martini Whisperer.

One part of Phillip’s business ventures is Two Degrees Group, which he started in 2010. On paper, it’s a fairly typical consulting business but, scratch the surface a little and there is some really interesting stuff going on.

Phillip is the Chair of Judges for the Canberra and Capital Region Tourism Awards and a National Judge for the Australian Tourism Awards. Plus, he’s been invited to be a judge at the inaugural New Zealand Spirits Awards and the Royal Agricultural Society of Western Australia’s Distilling Awards in 2019, in addition to being engaged as a judge for a range of tourism, hospitality, and customer service awards programs.

Probably the most interesting element though is Phillip’s alter ego, The Martini Whisperer, which sees him being commissioned for bespoke creations, hosting events such as masterclasses, and a frequent guest speaker and presenter on craft spirits, and of course, the Martini.

In 2015, that all led to him having the honour of presenting the first-ever TED talk on the Martini.

Phillip’s journey is a great mix of being passionate and knowledgeable about something, putting yourself out there, taking opportunities as they come, and then, like most of us in small and medium businesses, taking stock after some early success and then getting way more strategic about the business.

Now, this episode is a lot longer than a normal Marketing Builder episode but I enjoyed talking to Phillip so much I just did not care about trying to keep him to a time limit nor did I look to edit it heavily to make it fit a certain time.

I trust you enjoy hearing from Phillip as much as I did.

People often tell you to "Find a job you love and you&rsquo;ll never work a day in your life", and that&rsquo;s the saying that comes to mind when I think of Phillip A. Jones, <a href="https://martiniwhisperer.com/">The Martini Whispere</a>r.
One part of Phillip&rsquo;s business ventures is <a href="http://twodegreesgroup.com.au/">Two Degrees Group</a>, which he started in 2010. On paper, it&rsquo;s a fairly typical consulting business but, scratch the surface a little and there is some really interesting stuff going on.
Phillip is the Chair of Judges for the Canberra and Capital Region Tourism Awards and a National Judge for the Australian Tourism Awards. Plus, he&rsquo;s been invited to be a judge at the inaugural New Zealand Spirits Awards and the Royal Agricultural Society of Western Australia&rsquo;s Distilling Awards in 2019, in addition to being engaged as a judge for a range of tourism, hospitality, and customer service awards programs.
Probably the most interesting element though is Phillip&rsquo;s alter ego, <a href="https://martiniwhisperer.com/">The Martini Whisperer</a>, which sees him being commissioned for bespoke creations, hosting events such as masterclasses, and a frequent guest speaker and presenter on craft spirits, and of course, the Martini.
In 2015, that all led to him having the honour of presenting the first-ever TED talk on the Martini.
Phillip&rsquo;s journey is a great mix of being passionate and knowledgeable about something, putting yourself out there, taking opportunities as they come, and then, like most of us in small and medium businesses, taking stock after some early success and then getting way more strategic about the business.
Now, this episode is a lot longer than a normal Marketing Builder episode but I enjoyed talking to Phillip so much I just did not care about trying to keep him to a time limit nor did I look to edit it heavily to make it fit a certain time.
I trust you enjoy hearing from Phillip as much as I did.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Phillip A. Jones, The Martini Whisperer, talks about how he turned his passion into two businesses.

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