The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond.

The concept revolves around recognising that we can't always easily and quickly move people from initial awareness through to customer. 

Further, there is the option for products or services that can be positioned which offer the opportunity of low turnover, high-profit margin; which would be in addition to your core products and services.

In this episode, after I outline how the Content Pyramid works, I walk through an example of a business and map their content against the pyramid.

It’s not all theory though. To help, there is a downloadable worksheet that maps the example against the pyramid and provides space for you to complete the exercise on your business.

This resource is available to Patrons of the show and available at the Marketing Builder Patreon Page.

Enjoy.

The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond.
The concept revolves around recognising that we can't always easily and quickly move people from initial awareness through to customer.&nbsp;
Further, there is the option for products or services that can be positioned which offer the opportunity of low turnover, high-profit margin; which would be in addition to your core products and services.
In this episode, after I outline how the Content Pyramid works, I walk through an example of a business and map their content against the pyramid.
It&rsquo;s not all theory though. To help, there is a downloadable worksheet that maps the example against the pyramid and provides space for you to complete the exercise on your business.
This resource is available to Patrons of the show and available at the&nbsp;<a href="https://www.patreon.com/marketingbuilder">Marketing Builder Patreon Page</a>.
Enjoy.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Organise and map your content in a way that progresses your target audience to customers and beyond.

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