Marketing budgets are always a bit of a chicken and egg scenario, right? So often we need to sell some more products or services, so we can invest in marketing, but investing in marketing will help us more easily sell more products and services!

There’s a lot of advice out there where people will tell you, depending on whether you are an old business or a new business, and whether you want to grow or you want to maintain, what percentage of your annual turnover you should spend on your marketing.

It feels so impersonal and not tailored. There’s no consideration of so many of the factors that impact a business’ marketing or the wider business goals, including the internal skills you have and time you can commit to marketing.

Instead of blindly trying to spend a predetermined percentage of turnover, and trying to figure out what tactics to spend it all on, you should be working from the other end and reverse engineering a budget from the tactics you think will best help you achieve your goals.

In this episode, we take a look at how you can easily do that and then have confidence that the budget will support the best tactics you’ve chosen to achieve your goals.

Enjoy.

 

Marketing budgets are always a bit of a chicken and egg scenario, right? So often we need to sell some more products or services, so we can invest in marketing, but investing in marketing will help us more easily sell more products and services!
There&rsquo;s a lot of advice out there where people will tell you, depending on whether you are an old business or a new business, and whether you want to grow or you want to maintain, what percentage of your annual turnover you should spend on your marketing.
It feels so impersonal and not tailored. There&rsquo;s no consideration of so many of the factors that impact a business&rsquo; marketing or the wider business goals, including the internal skills you have and time you can commit to marketing.
Instead of blindly trying to spend a predetermined percentage of turnover, and trying to figure out what tactics to spend it all on, you should be working from the other end and reverse engineering a budget from the tactics you think will best help you achieve your goals.
In this episode, we take a look at how you can easily do that and then have confidence that the budget will support the best tactics you&rsquo;ve chosen to achieve your goals.
Enjoy.
&nbsp;

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to reverse engineer your marketing budget to support your chosen tactics and goals.

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