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So often, we have the opportunity or the idea to pursue some marketing tactics. Something like some TV ads, or email campaigns, or social, etc.

Often, however, when I’m talking to businesses, they look at the tactic in isolation. They are only considering the what (the tactic) instead of the context (the why) in which they might execute that tactic.

When I say, "the context of the why", I mean, what are they trying to achieve. Why do it? Often, we’ll think that the goals they have set would inform us but, in marketing, before setting specific goals, we need to set some objectives (strategies) and then our goals sit under those.

As such, before we can properly consider any marketing tactic, we need to be guided by our objectives. In this episode, I'll outline the eight objectives you can pursue and how to decide which ones are best suited to your unique business.

So often, we have the opportunity or the idea to pursue some marketing tactics. Something like some TV ads, or email campaigns, or social, etc.
Often, however, when I&rsquo;m talking to businesses, they look at the tactic in isolation. They are only considering the what (the tactic) instead of the context (the why) in which they might execute that tactic.
When I say, "the context of the why", I mean, what are they trying to achieve. Why do it? Often, we&rsquo;ll think that the goals they have set would inform us but, in marketing, before setting specific goals, we need to set some objectives (strategies) and then our goals sit under those.
As such, before we can properly consider any marketing tactic, we need to be guided by our objectives. In this episode, I'll outline the eight objectives you can pursue and how to decide which ones are best suited to your unique business.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Select the most appropriate objectives based on your pipeline focus and industry.

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