When getting serious about content marketing, a lot of businesses start with the vehicle, or asset, and focus on that. They think, “Oh, let’s start a blog” or “Let’s start a podcast”, and then they try and figure out what to fill it with.

That is always a really painful approach and fraught with danger.

Instead, focus on the 'what' and not the 'how'. Focus on what you want to communicate through your content, and how you want to influence the audience, and then decide the how of delivering it?

The beauty of taking a content-first approach, instead of vehicle-first approach, is that you start to open yourself up to all types of repurposing and recutting content.

Repurposing and recutting content is, in my opinion, one of the greatest efficiency tricks in marketing.

In this episode, I'll explain a top-down and a bottom-up way for you you repurpose your content and maximise its value.

When getting serious about content marketing, a lot of businesses start with the vehicle, or asset, and focus on that. They think, &ldquo;Oh, let&rsquo;s start a blog&rdquo; or &ldquo;Let&rsquo;s start a podcast&rdquo;, and then they try and figure out what to fill it with.
That is always a really painful approach and fraught with danger.
Instead, focus on the 'what' and not the 'how'. Focus on what you want to communicate through your content, and how you want to influence the audience, and then decide the how of delivering it?
The beauty of taking a content-first approach, instead of vehicle-first approach, is that you start to open yourself up to all types of repurposing and recutting content.
Repurposing and recutting content is, in my opinion, one of the greatest efficiency tricks in marketing.
In this episode, I'll explain a top-down and a bottom-up way for you you repurpose your content and maximise its value.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to repurpose your content and maximise its value.

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