Marker 01

I was excited when I saw the title of a recent blog, that Matt Fenwick, Founder of True North Content had written, called The Northstar Framework: A Guide for Smarter Communications Decisions.

It’s a fairly common scenario for a lot of comms professionals and I know I’ve certainly been in this position loads of times. I’m either stuck with a bunch of ideas, and don’t know which ones to go with, or I’ve got a plan all set and then, one random morning, after the boss or a client has read a blog or listened to a podcast, they get all excited and say, “Hey, we should be doing this new ABC or XYZ thing!”.

Maybe it’s TikTok or Vine or whatever the kids are into. And that latter one is hard because they are the boss or the client and they are all excited but, deep down, you know it isn’t a good idea. But how do you say, “No” or, better still, how do you give the idea some air and work towards a smart decision of ‘yes’ or ‘no’?

The reason I was excited when I saw Matt’s blog, The Northstar Framework: A Guide for Smarter Communications Decisions, was because I’d sort of toyed with the same type of idea, a flow chart/decision process/matrix to help us work through deciding whether we should use a marketing tactic or not.

I, however, had never given it any serious bandwidth to try and figure out. So, I was happy when I saw that Matt had done all the work for us all and, to be fair, he’s done a better job than I probably would have!

I was excited when I saw the title of a recent blog, that Matt Fenwick, Founder of True North Content had written, called The Northstar Framework: A Guide for Smarter Communications Decisions.
It&rsquo;s a fairly common scenario for a lot of comms professionals and I know I&rsquo;ve certainly been in this position loads of times. I&rsquo;m either stuck with a bunch of ideas, and don&rsquo;t know which ones to go with, or I&rsquo;ve got a plan all set and then, one random morning, after the boss or a client has read a blog or listened to a podcast, they get all excited and say, &ldquo;Hey, we should be doing this new ABC or XYZ thing!&rdquo;.
Maybe it&rsquo;s TikTok or Vine or whatever the kids are into. And that latter one is hard because they are the boss or the client and they are all excited but, deep down, you know it isn&rsquo;t a good idea. But how do you say, &ldquo;No&rdquo; or, better still, how do you give the idea some air and work towards a smart decision of &lsquo;yes&rsquo; or &lsquo;no&rsquo;?
The reason I was excited when I saw Matt&rsquo;s blog, The Northstar Framework: A Guide for Smarter Communications Decisions, was because I&rsquo;d sort of toyed with the same type of idea, a flow chart/decision process/matrix to help us work through deciding whether we should use a marketing tactic or not.
I, however, had never given it any serious bandwidth to try and figure out. So, I was happy when I saw that Matt had done all the work for us all and, to be fair, he&rsquo;s done a better job than I probably would have!

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to work out if a communications tactic is the right fit for your organisation.

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