No matter what you buy, whether it is complex, simple, business to consumer, or business to business, every purchase follows six steps and it is known as the Buyer Decision Process.

The 6 steps of the Buyer Decision Process are:
Awareness;
Research;
Evaluation;
Decision;
Purchase; and
Post-purchase Evaluation.

A lot of businesses simply focus at the top of the process (or sales funnel) with awareness and initial engagement tactics. That’s usually pretty naïve, however, because there is a whole bunch of stuff after awareness and initial engagement where your potential customer can be influenced to continue to move towards a purchase from you, or you can lose them.

Understanding the Buyer Decision Process helps you determine the information needs of your audience and craft marketing that can meet those needs.

It’s not all theory though. At the end of the episode, I outline how you can use the Buyer Decision process to list the information needs of your audience, at each stage, and then identify the content you’ll create and the tactics to deliver them.

The Buyer Decision placemat for the exercise is available to Patrons of the show and available at the Marketing Builder Patreon Page.

No matter what you buy, whether it is complex, simple, business to consumer, or business to business, every purchase follows six steps and it is known as the Buyer Decision Process.
The 6 steps of the Buyer Decision Process are:
<ol>
<li>Awareness;</li>
<li>Research;</li>
<li>Evaluation;</li>
<li>Decision;</li>
<li>Purchase; and</li>
<li>Post-purchase Evaluation.</li>
</ol>
A lot of businesses simply focus at the top of the process (or sales funnel) with awareness and initial engagement tactics. That&rsquo;s usually pretty na&iuml;ve, however, because there is a whole bunch of stuff after awareness and initial engagement where your potential customer can be influenced to continue to move towards a purchase from you, or you can lose them.
Understanding the Buyer Decision Process helps you determine the information needs of your audience and craft marketing that can meet those needs.
It&rsquo;s not all theory though. At the end of the episode, I outline how you can use the Buyer Decision process to list the information needs of your audience, at each stage, and then identify the content you&rsquo;ll create and the tactics to deliver them.
The Buyer Decision placemat for the exercise is available to Patrons of the show and available at the&nbsp;<a href="https://www.patreon.com/marketingbuilder">Marketing Builder Patreon Page</a>.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Understand the steps people go through when they purchase from you.

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