Roddy Boyd, owner, and Director at 23 Creative, returns for part two of a two-part series on great business websites.

I invited Roddy on the show because pretty much every business has a website, but not every business has a great website.

Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don’t know how to take ownership of their site and make that happen.

Most of you have and will use a web developer to build your site but, so often, it can be a frustrating process - whether it is taking too long, not exactly what you wanted, you don’t know how it all works, you don’t have control of and access to the backend, or it isn’t helping your business like it should.

Roddy knows that building a website isn't enough and that you need to make sure it has clear and concise calls to action and is easy for your target market to navigate.

In this second chat with Roddy, we cover off the importance of website speed, usability, compatibility, SEO, hosting, backing up your website, what we need to do when a site goes live, customer relationship systems, how search engine marketing flows into your site, why your website is the lynchpin of your marketing, and a few war stories to make it really interesting.

Roddy Boyd, owner, and Director at 23 Creative, returns for part two of a two-part series on great business websites.
I invited Roddy on the show because pretty much every business has a website, but not every business has a great website.
Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don&rsquo;t know how to take ownership of their site and make that happen.
Most of you have and will use a web developer to build your site but, so often, it can be a frustrating process - whether it is taking too long, not exactly what you wanted, you don&rsquo;t know how it all works, you don&rsquo;t have control of and access to the backend, or it isn&rsquo;t helping your business like it should.
Roddy knows that building a website isn't enough and that you need to make sure it has clear and concise calls to action and is easy for your target market to navigate.
In this second chat with Roddy, we cover off the importance of website speed, usability, compatibility, SEO, hosting, backing up your website, what we need to do when a site goes live, customer relationship systems, how search engine marketing flows into your site, why your website is the lynchpin of your marketing, and a few war stories to make it really interesting.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Hear from an expert on what you need to do to build a great website.