I’ve known Tom for a number of years and I’ve had him and the team complete work at my place. To say that Water Tight Canberra is not like most plumbers, or tradesman for that matter, is an understatement.

It doesn’t matter what industry it is, I see many examples of business spruiking certain things that they think the consumer wants to hear and which they think differentiates them. Things like passion, dedication, experts, focus on customer service, reliable, etc.

It’s weird because, as consumers, these days, they are not really differentiators, they are just what we expect a business to provide us. It’s a minimum.

There’s a lot of businesses talking the talk but not walking the walk.

That’s not Tom Martin and Water Tight Canberra.

Tom really is focused on not just doing a great job but also the customer service. The proof is in the pudding with amazing Google reviews and winning a National Telstra Business Award.

There is a lot all small businesses can learn from Tom and that’s why I invited him on the show.

I started out by noting that, for lay people, plumbing would seem a fairly straight forward business and we might find it hard to differentiate between one professional, experienced, and licensed plumber and another and so, I wanted to know what unique elements of his business, or industry as a whole, really need to be taken into account when executing his marketing.

I&rsquo;ve known Tom for a number of years and I&rsquo;ve had him and the team complete work at my place. To say that Water Tight Canberra is not like most plumbers, or tradesman for that matter, is an understatement.
It doesn&rsquo;t matter what industry it is, I see many examples of business spruiking certain things that they think the consumer wants to hear and which they think differentiates them. Things like passion, dedication, experts, focus on customer service, reliable, etc.
It&rsquo;s weird because, as consumers, these days, they are not really differentiators, they are just what we expect a business to provide us. It&rsquo;s a minimum.
There&rsquo;s a lot of businesses talking the talk but not walking the walk.
That&rsquo;s not Tom Martin and Water Tight Canberra.
Tom really is focused on not just doing a great job but also the customer service. The proof is in the pudding with amazing Google reviews and winning a National Telstra Business Award.
There is a lot all small businesses can learn from Tom and that&rsquo;s why I invited him on the show.
I started out by noting that, for lay people, plumbing would seem a fairly straight forward business and we might find it hard to differentiate between one professional, experienced, and licensed plumber and another and so, I wanted to know what unique elements of his business, or industry as a whole, really need to be taken into account when executing his marketing.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

This is a tradie who walks the walk when it comes to marketing.

Advertisement