Aaron Wild, from Reach Local, joins the show because I speak to a lot of businesses where Google Ads would be a great option for them but they, for whatever reason, shy away from it. Maybe they don’t like spending the money on advertising. Maybe they have had campaigns in the past but managed it themselves and they didn’t have great success and so they don’t think Google Ads are a very good option for them.

It is strange to me because we can
conduct concrete research to tell us if Google Ads are likely to pay off,
they are so highly trackable it is not funny so you’ll know your exact ROI each month, 
we can set our own budget, and
we can stop and start them with a click of a button.

In the past, I used to offer Google Ad campaign management for people but those were the days when it wasn’t as complex or as competitive as it is today. That’s where Reach Local comes in.

Founded in 2004, Reach Local operates in 5 continents and has had over 19,000 clients, having delivered them over 201 million leads with a lead being a phone call, email, or web event from one of their campaigns.

That’s why, these days, there is no way I’m as smart or as organised as Reach Local so I can’t, in good conscience, charge people to run their Google Ad campaigns.

As such, any of my clients who need Google Ads, I simply introduce them to Aaron and let him and the team do their thing and generate leads.

Aaron Wild, from Reach Local, joins the show because I speak to a lot of businesses where Google Ads would be a great option for them but they, for whatever reason, shy away from it. Maybe they don&rsquo;t like spending the money on advertising. Maybe they have had campaigns in the past but managed it themselves and they didn&rsquo;t have great success and so they don&rsquo;t think Google Ads are a very good option for them.
It is strange to me because we can
<ul>
<li>conduct concrete research to tell us if Google Ads are likely to pay off,</li>
<li>they are so highly trackable it is not funny so you&rsquo;ll know your exact ROI each month,&nbsp;</li>
<li>we can set our own budget, and</li>
<li>we can stop and start them with a click of a button.</li>
</ul>
In the past, I used to offer Google Ad campaign management for people but those were the days when it wasn&rsquo;t as complex or as competitive as it is today. That&rsquo;s where Reach Local comes in.
Founded in 2004, Reach Local operates in 5 continents and has had over 19,000 clients, having delivered them over 201 million leads with a lead being a phone call, email, or web event from one of their campaigns.
That&rsquo;s why, these days, there is no way I&rsquo;m as smart or as organised as Reach Local so I can&rsquo;t, in good conscience, charge people to run their Google Ad campaigns.
As such, any of my clients who need Google Ads, I simply introduce them to Aaron and let him and the team do their thing and generate leads.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn about Google Ads from an industry expert, Aaron Wild from Reach Local.

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