Aaron Wild, from Reach Local, joins the show because I speak to a lot of businesses where Google Ads would be a great option for them but they, for whatever reason, shy away from it. Maybe they don’t like spending the money on advertising. Maybe they have had campaigns in the past but managed it themselves and they didn’t have great success and so they don’t think Google Ads are a very good option for them.

It is strange to me because we can

• conduct concrete research to tell us if Google Ads are likely to pay off,
• they are so highly trackable it is not funny so you’ll know your exact ROI each month, 
• we can set our own budget, and
• we can stop and start them with a click of a button.

In the past, I used to offer Google Ad campaign management for people but those were the days when it wasn’t as complex or as competitive as it is today. That’s where Reach Local comes in.

Founded in 2004, Reach Local operates in 5 continents and has had over 19,000 clients, having delivered them over 201 million leads with a lead being a phone call, email, or web event from one of their campaigns.

That’s why, these days, there is no way I’m as smart or as organised as Reach Local so I can’t, in good conscience, charge people to run their Google Ad campaigns.

As such, any of my clients who need Google Ads, I simply introduce them to Aaron and let him and the team do their thing and generate leads.