I asked Mel to come on the show because she was a guest on another show I host, The Pharmacy Guild of Australia’s podcast, and in my research I was struck by how much content marketing Mel creates around her business and figured she would have some great insights to share with us.

Mel describes her work as “helping people be better at doing business with people by strengthening relationships”. Mel says she helps people identify who they need to have relationships with, who their stakeholders are, what the messages are they need to get out to those stakeholders, and then craft and deliver those messages.

In a past life, Mel worked in a government department but was frustrated by the work and not enjoying it; in some part due to the highly political environment. Mel figured a move to part-time would help but her request was rejected - the head of HR couldn’t understand why a woman with no children would want to work part-time!

That was in 2006 and, so, she resigned and she hasn’t looked back.

Mel largely delivers strategy facilitation, workshops, and does lots of speaking. Mel works with CEO’s, and other senior leaders, and leadership teams, mostly in large non-profit and member-based organisations as well as organisations in the financial sector.

You can find out more about Mel at www.melkettle.com or connect with her on LinkedIn here.

Enjoy.

I asked Mel to come on the show because she was a guest on another show I host, The Pharmacy Guild of Australia&rsquo;s podcast, and in my research I was struck by how much content marketing Mel creates around her business and figured she would have some great insights to share with us.
Mel describes her work as &ldquo;helping people be better at doing business with people by strengthening relationships&rdquo;. Mel says she helps people identify who they need to have relationships with, who their stakeholders are, what the messages are they need to get out to those stakeholders, and then craft and deliver those messages.
In a past life, Mel worked in a government department but was frustrated by the work and not enjoying it; in some part due to the highly political environment. Mel figured a move to part-time would help but her request was rejected - the head of HR couldn&rsquo;t understand why a woman with no children would want to work part-time!
That was in 2006 and, so, she resigned and she hasn&rsquo;t looked back.
Mel largely delivers strategy facilitation, workshops, and does lots of speaking. Mel works with CEO&rsquo;s, and other senior leaders, and leadership teams, mostly in large non-profit and member-based organisations as well as organisations in the financial sector.
You can find out more about Mel at <a href="http://www.melkettle.com">www.melkettle.com</a> or connect with her on <a href="https://www.linkedin.com/in/melkettle/">LinkedIn here.</a>
Enjoy.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Hear how a sole trader generates a tonne of content for her business

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