In this episode of Market Says?, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out what Gen Z fans actually think about brand marketing in sports and what it takes to get their attention.

In this episode of Market Says?, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out what Gen Z fans actually think about brand marketing in sports and what it takes to get their attention.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

Hosts Marcus Collins and his University of Michigan Students will take a rare&nbsp;look at culture through the eyes of tomorrow&rsquo;s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

Market Says?

Relevant or Random? What the Market Says About Sports Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/00e9957f-13c5-4ce6-9992-b434013db0ea/transcript