Brands are betting big that AI will make advertising faster and cheaper. Gen Z has one question: at what cost? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out where the line sits between a useful tool and a brand-killing shortcut.

Brands are betting big that AI will make advertising faster and cheaper. Gen Z has one question: at what cost? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out where the line sits between a useful tool and a brand-killing shortcut.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

 

Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/@Bubbler_Media

Hosts Marcus Collins and his University of Michigan Students will take a rare&nbsp;look at culture through the eyes of tomorrow&rsquo;s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.
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Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube:&nbsp;<a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2F%40Bubbler_Media&amp;data=05%7C02%7CRyanMartz%40iheartmedia.com%7C54adbbc6b27645e1fd5708def9931f52%7C122a527e5b714eba878d9810b495b9e3%7C0%7C0%7C639222607462913395%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=JwBkPe22cgXxmcEEp%2Fp1j1I3VqYInM%2BA6atPnvxc5dY%3D&amp;reserved=0" data-rich-text-autolink="">https://www.youtube.com/@Bubbler_Media</a>

Market Says?

More Human, Less Slop? What the Market Says About AI-Generated Ads

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ff54999d-d047-4a95-a607-b45001180971/transcript