Some brands you grew up with stick with you forever. Others get dropped the minute you have your own grocery list. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out what makes Gen Z stay loyal, what makes them switch, and why so many of them are happy to keep their parents' bank but wouldn't be caught dead in their parents' jeans.

Some brands you grew up with stick with you forever. Others get dropped the minute you have your own grocery list. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out what makes Gen Z stay loyal, what makes them switch, and why so many of them are happy to keep their parents' bank but wouldn't be caught dead in their parents' jeans.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

 

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Hosts Marcus Collins and his University of Michigan Students will take a rare&nbsp;look at culture through the eyes of tomorrow&rsquo;s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.
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Market Says?

Mom's Brand or Mine? What the Market Says About Brand Loyalty and Growing Up

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/507e9521-9fe9-426d-89bc-b47a00d0bde8/transcript