Moviegoing was supposed to be dying. Then Gen Z sold out theaters all summer. Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack what's actually driving the comeback. Spoiler: it's less about what's on the screen and more about who's in the seat next to you. From sold-out Spider-Man showings to Letterboxd rankings that beat Rotten Tomatoes, this one's about why the movie might just be the excuse, and what that means for anyone trying to market a moment.

Moviegoing was supposed to be dying. Then Gen Z sold out theaters all summer. Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack what's actually driving the comeback. Spoiler: it's less about what's on the screen and more about who's in the seat next to you. From sold-out Spider-Man showings to Letterboxd rankings that beat Rotten Tomatoes, this one's about why the movie might just be the excuse, and what that means for anyone trying to market a moment.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

 

Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/@Bubbler_Media

Hosts Marcus Collins and his University of Michigan Students will take a rare&nbsp;look at culture through the eyes of tomorrow&rsquo;s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.
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Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube:&nbsp;<a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2F%40Bubbler_Media&amp;data=05%7C02%7CRyanMartz%40iheartmedia.com%7C54adbbc6b27645e1fd5708def9931f52%7C122a527e5b714eba878d9810b495b9e3%7C0%7C0%7C639222607462913395%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=JwBkPe22cgXxmcEEp%2Fp1j1I3VqYInM%2BA6atPnvxc5dY%3D&amp;reserved=0" data-rich-text-autolink="">https://www.youtube.com/@Bubbler_Media</a>

Market Says?

Is Gen Z Saving the Movie Theater? What the Market Says About the Big Screen Comeback

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/56fde6d8-7733-4716-ae67-b4b300c677da/transcript