65% of Gen Z feels nostalgic for eras they never lived. That's a marketer's dream — and a minefield. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack why some brands earn their way into a decade that isn't theirs, and why the ones that fake it get caught every time.

65% of Gen Z feels nostalgic for eras they never lived. That's a marketer's dream &mdash; and a minefield. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack why some brands earn their way into a decade that isn't theirs, and why the ones that fake it get caught every time.

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

 

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Hosts Marcus Collins and his University of Michigan Students will take a rare&nbsp;look at culture through the eyes of tomorrow&rsquo;s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.
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Market Says?

Homesick for a Life You Never Lived? What the Market Says About Borrowed Nostalgia

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dc5441a7-f48a-46e5-85db-b4a5016330de/transcript