"When you can't give clear, concise communication, sometimes it's on purpose. It's because I don't want to be held accountable for what I say." - Justin Atherton

Bestselling author and retired law enforcement veteran Justin Atherton returns to the March or Die Show to make the case that politeness is one of the most dangerous habits in modern leadership. Drawing on 20 years as a detective, SWAT trainer, and training lieutenant, and the statement-analysis training he used in interrogations. Justin walks Sean Kennard through the WAVE method from his book *How to Get to the Damn Point*: a framework for stripping the hedges, equivocations, and stop-action verbs out of your communication so the people who depend on you can actually trust your word.

The conversation gets pointed: why "I'll try to be faithful" lands the way it does with a spouse, why your team can hear when you're protecting yourself instead of leading them, and the daughter story (and the seven-hour command staff meeting) that finally pushed Justin to write the book.

Justin Atherton is a 20-year law enforcement veteran, detective, SWAT operator, and training lieutenant, turned leadership communication consultant, public speaker, and TED talk presenter. His book "How to Get to the Damn Point" is a #1 bestseller on Amazon. 

Justin's Links:
Get Justin's book: How To Get To The Damn Point: https://a.co/d/0aFvrvx7 
Justin's site: https://justinwatherton.com 
Follow Justin: https://www.instagram.com/justinwatherton 

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