A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

A better value proposition for your brand: how to find it and what to do with it.&nbsp;Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>. Stay tuned for future episodes, where we'll speak to a range of the 2019 <a href="https://ami.org.au/awards/">AMI Award</a> Winners.

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

The sharpest minds in Australian marketing

MarCast

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

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