If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. 

Your ABOUT US page. The content on this page can make someone trust you more, engage with you more and make them want to buy from you. It can also do the opposite of all of those things.

When I see a website that’s obviously not a huge corporation, the About Us page is one of the first pages I visit. And I’m not alone! We can see our visitors also feel the same way about our website.

Even if you are shy, and still wish the internet never made photos and info of us necessary, a good About Us page is one of the fastest, and simplest methods of trust building there is.

In this episode we’re going to cover some of the common mistakes people make when writing an about us page, what you should include, what not to include, whether you have to have photos of yourself, and of your team, and how an About Us page for a solopreneur can look different to one for a business with a team (we’ll cover both)

We’ll also talk about boundaries.

There’s not many quick wins when it comes to marketing (no matter what people say, but getting that About Us page working would be right up there in that category. So tune in, take notes and write yourself a sizzling About Us that’s going to get more of those leads and sales coming in hot. 



In this episode we cover:
Why the About Us Page is so powerful
What you need to include
How a solopreneur’s about us is different from a teams’
What not to include in an About Us
What to do if you are camera shy
What sort of call to actions you can have on an About Us page. 







Important Links

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. 
Your ABOUT US page. The content on this page can make someone trust you more, engage with you more and make them want to buy from you. It can also do the opposite of all of those things.
When I see a website that’s obviously not a huge corporation, the About Us page is one of the first pages I visit. And I’m not alone! We can see our visitors also feel the same way about our website.
Even if you are shy, and still wish the internet never made photos and info of us necessary, a good About Us page is one of the fastest, and simplest methods of trust building there is.
In this episode we’re going to cover some of the common mistakes people make when writing an about us page, what you should include, what not to include, whether you have to have photos of yourself, and of your team, and how an About Us page for a solopreneur can look different to one for a business with a team (we’ll cover both)
We’ll also talk about boundaries.
There’s not many quick wins when it comes to marketing (no matter what people say, but getting that About Us page working would be right up there in that category. So tune in, take notes and write yourself a sizzling About Us that’s going to get more of those leads and sales coming in hot. 
 
In this episode we cover:
<ul>
<li aria-level="1">Why the About Us Page is so powerful</li>
<li aria-level="1">What you need to include</li>
<li aria-level="1">How a solopreneur’s about us is different from a teams’</li>
<li aria-level="1">What not to include in an About Us</li>
<li aria-level="1">What to do if you are camera shy</li>
<li aria-level="1">What sort of call to actions you can have on an About Us page. </li>
</ul>
 
 
Important Links
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

Advertisement