Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If any of those apply to you, this episode is for you.

While us small business owners don’t need to spend weeks writing a strategy, the more information we put into the planning stages helps create a strategy and action plan that aligns with your values, your goals and helps you make more money.

In this episode, I’m sharing with you some of the core questions and topics we cover in a marketing strategy session.

When we work with a client one-to-one we send them a list of things we want them to prepare. We also do a little “stocktake'' on what we can see, and bring this to our meetings. There are key questions you need to be able to answer, that can impact how the strategy is written. 

Even if you don’t ever write a marketing strategy, being able to answer these questions will give you a deeper understanding of where your business is currently at, where it’s going, and even how you might get it there. 

Today we cover
Why being prepared helps you get better results
How collecting information saves you time
What you need to prepare
What your collected information will help you create 
What questions you should know the answer to
And a reminder that you get to plan the future of your own business!





Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

Other recommended Episodes

How I repurpose content

Finding your own voice

Managing Marketing Overwhelm

 

 

 

Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you&rsquo;re thinking of getting a marketing strategist to help you write a strategy and action plan. If any of those apply to you, this episode is for you.
While us small business owners don&rsquo;t need to spend weeks writing a strategy, the more information we put into the planning stages helps create a strategy and action plan that aligns with your values, your goals and helps you make more money.
In this episode, I&rsquo;m sharing with you some of the core questions and topics we cover in a marketing strategy session.
When we work with a client one-to-one we send them a list of things we want them to prepare. We also do a little &ldquo;stocktake'' on what we can see, and bring this to our meetings. There are key questions you need to be able to answer, that can impact how the strategy is written.&nbsp;
Even if you don&rsquo;t ever write a marketing strategy, being able to answer these questions will give you a deeper understanding of where your business is currently at, where it&rsquo;s going, and even how you might get it there.&nbsp;
Today we cover
<ul>
<li aria-level="1">Why being prepared helps you get better results</li>
<li aria-level="1">How collecting information saves you time</li>
<li aria-level="1">What you need to prepare</li>
<li aria-level="1">What your collected information will help you create&nbsp;</li>
<li aria-level="1">What questions you should know the answer to</li>
<li aria-level="1">And a reminder that you get to plan the future of your own business!</li>
</ul>
 
Important Links
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>
<a href="https://www.rachelklaver.com/blogs/post/How-I-lost-and-found-my-voice-in-2021">Finding your own voice</a>
<a href="https://www.rachelklaver.com/blogs/post/Managing-Marketing-Overwhelm">Managing Marketing Overwhelm</a>
&nbsp;
&nbsp;
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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