What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? 

In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively.

A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key is choosing the right partners.

In this episode we walk through why it’s better to work together than be ultra independent, how to find the right mix of businesses to be aligned with, whether it needs to be a two way arrangement, or if one way is just fine and whether money should exchange hands under this arrangement

I’m going to share with you what types of strategic alliances we have, my personal rules for who I align with and the positive impact they’ve had on my business. (Plus how I’ve built them without compromising my own values)

Whether you already have some on the go, or think this could be a very good move indeed, then learn how to make these really work for your business. Let’s get ready to build an alliance!



In this episode we cover:
What a strategic alliance is
Who you could build them with 
How to work out the best way to manage them
Whether there should be a financial arrangement
What to do if it all goes wrong
How to maximise the benefits
Why this needs to be considered as part of your marketing strategy



Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? 
In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively.
A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key is choosing the right partners.
In this episode we walk through why it’s better to work together than be ultra independent, how to find the right mix of businesses to be aligned with, whether it needs to be a two way arrangement, or if one way is just fine and whether money should exchange hands under this arrangement
I’m going to share with you what types of strategic alliances we have, my personal rules for who I align with and the positive impact they’ve had on my business. (Plus how I’ve built them without compromising my own values)
Whether you already have some on the go, or think this could be a very good move indeed, then learn how to make these really work for your business. Let’s get ready to build an alliance! 
In this episode we cover:
<ul>
<li aria-level="1">What a strategic alliance is</li>
<li aria-level="1">Who you could build them with </li>
<li aria-level="1">How to work out the best way to manage them</li>
<li aria-level="1">Whether there should be a financial arrangement</li>
<li aria-level="1">What to do if it all goes wrong</li>
<li aria-level="1">How to maximise the benefits</li>
<li aria-level="1">Why this needs to be considered as part of your marketing strategy</li>
</ul>
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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