While most of us use holidays to chill out and think of anything but business, Chanelle O’Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery Borage and Bee,  a sparkling mead in a can sold here in New Zealand, gaining huge interest overseas. 

 

Chanelle operates Borage and Bee Meadery from her home in Glenorchy in the South Island of New Zealand, arguably one of the most beautiful places to live in the world. 

 

Mead’s core product is honey, and has no artificial preservatives, cane sugar or anything not created by nature. It’s surprisingly unsweet (for those who’ve never tried it,  the honey gets “eaten up” in the fermentation process) 

 

Chanelle is now two years deep into her business, the third she’s launched and run. This is the first business she’s developed with a clear goal for growth, and she’s spent time taking on advisors to help her think bigger. 

 

One of the defining moments was when someone asked her “What’s your exit strategy?” 

 

It was a question that stopped Chanelle in her tracks and made her rethink how her business would grow. It helped her to think bigger, and continues to help her create a strategy that serves her business now, but also helps her plan for the future

 

In this episode we talk about what an exit strategy can do for your business, and why it’s not all about “preparing to sell.”







Today we cover
What Chanelle’s plans are for Borage and Bee Meadery 
The benefits and constraints of running a business rurally
The impact in getting external help
How investors have helped the business grow
What having an exit strategy has done for the business
What the next steps are for Borage and Bee
What Chanelle would love to accomplish. 





Important Links

Borage and Bee on Instagram

Borage and Bee on Facebook

Other recommended Episodes

How to build a business without a ready to sell product

Getting into the USA market - with Getting Lost

Going from Markets to selling in stores

 

While most of us use holidays to chill out and think of anything but business, Chanelle O&rsquo;Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery Borage and Bee,&nbsp; a sparkling mead in a can sold here in New Zealand, gaining huge interest overseas.&nbsp;
&nbsp;
Chanelle operates Borage and Bee Meadery from her home in Glenorchy in the South Island of New Zealand, arguably one of the most beautiful places to live in the world.&nbsp;
&nbsp;
Mead&rsquo;s core product is honey, and has no artificial preservatives, cane sugar or anything not created by nature. It&rsquo;s surprisingly unsweet (for those who&rsquo;ve never tried it,&nbsp; the honey gets &ldquo;eaten up&rdquo; in the fermentation process)&nbsp;
&nbsp;
Chanelle is now two years deep into her business, the third she&rsquo;s launched and run. This is the first business she&rsquo;s developed with a clear goal for growth, and she&rsquo;s spent time taking on advisors to help her think bigger.&nbsp;
&nbsp;
One of the defining moments was when someone asked her &ldquo;What&rsquo;s your exit strategy?&rdquo;&nbsp;
&nbsp;
It was a question that stopped Chanelle in her tracks and made her rethink how her business would grow. It helped her to think bigger, and continues to help her create a strategy that serves her business now, but also helps her plan for the future
&nbsp;
In this episode we talk about what an exit strategy can do for your business, and why it&rsquo;s not all about &ldquo;preparing to sell.&rdquo;
 
Today we cover
<ul>
<li aria-level="1">What Chanelle&rsquo;s plans are for Borage and Bee Meadery&nbsp;</li>
<li aria-level="1">The benefits and constraints of running a business rurally</li>
<li aria-level="1">The impact in getting external help</li>
<li aria-level="1">How investors have helped the business grow</li>
<li aria-level="1">What having an exit strategy has done for the business</li>
<li aria-level="1">What the next steps are for Borage and Bee</li>
<li aria-level="1">What Chanelle would love to accomplish.&nbsp;</li>
</ul>
 
Important Links
<a href="http://www.instagram.com/borageandbee">Borage and Bee on Instagram</a>
<a href="http://www.facebook.com/borageandbee">Borage and Bee on Facebook</a>
Other recommended Episodes
<a href="https://omny.fm/shows/map-it-marketing/how-to-build-a-business-without-a-ready-to-sell-pr">How to build a business without a ready to sell product</a>
<a href="https://omny.fm/shows/map-it-marketing/mim26-getting-lost-in-nz-getting-found-in-the-usa">Getting into the USA market - with Getting Lost</a>
<a href="https://omny.fm/shows/map-it-marketing/backing-yourself-to-move-from-markets-to-selling-i">Going from Markets to selling in stores</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

MAP IT Marketing

Why You Need an Exit Strategy, with Chanelle O’Sullivan

https://api.omny.fm/orgs/6e563546-50c3-485b-8c58-ad12003baac8/clips/cca76913-e541-4dc7-9be2-ade9014c2cec/transcript

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