I formally apologise for everything bad I’ve ever said about Linkedin Company Pages in the past, because today’s guest Michelle J Raymond has changed my mind! If you’ve also always wondered “Should I have one, and if I do, what do I do with it?” then this episode is most definitely for you

Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best places on the internet to sell to a targeted, and curated engaged audience.

In this episode of MAP IT Marketing we cover the content plan you can use for your business, and how to make this work whether you’re a solopreneur, have a small team, or a team of far more. 

Michelle J Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.   

Michelle specialises in helping small to medium business owners make a real impact in business using Linkedin Company pages.  She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.

 Learn how to create the right sort of content for your Linkedin page, and prepare to  have your mind changed just like mine was on the the benefits and possibilities of a Linkedin Company Page.

Today we cover
Why small business should consider Linkedin company pages
How company pages have changed in the last year
How to grow your following
What you need to do each month to help build an engaged following
How to use your page to sell authentically to your audience
How to use your page to grow your brand or company awareness
Whether solopreneurs should use one alongside their personal profile
The 3-2-1 approach to content creation for your page.

 

Important Links

http://www.goodtradingco.com.au/

The Good Trading Co on Linkedin

Michelle on Linkedin

Find Michelle on Instagram

MAP IT -Action plan for 2022

Social Media for Boring Businesses (free webinar)

 

Other recommended Episodes

Are Case Studies your Secret Weapon?

How to Create Engaging Social Media Posts

How to Create Social Media Content as a Boring Business

I formally apologise for everything bad I&rsquo;ve ever said about Linkedin Company Pages in the past, because today&rsquo;s guest Michelle J Raymond has changed my mind! If you&rsquo;ve also always wondered &ldquo;Should I have one, and if I do, what do I do with it?&rdquo; then this episode is most definitely for you
Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best places on the internet to sell to a targeted, and curated engaged audience.
In this episode of MAP IT Marketing we cover the content plan you can use for your business, and how to make this work whether you&rsquo;re a solopreneur, have a small team, or a team of far more.&nbsp;
Michelle J Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.&nbsp;&nbsp;&nbsp;
Michelle specialises in helping small to medium business owners make a real impact in business using Linkedin Company pages.&nbsp; She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.
&nbsp;Learn how to create the right sort of content for your Linkedin page, and prepare to&nbsp; have your mind changed just like mine was on the the benefits and possibilities of a Linkedin Company Page.
Today we cover
<ul>
<li aria-level="1">Why small business should consider Linkedin company pages</li>
<li aria-level="1">How company pages have changed in the last year</li>
<li aria-level="1">How to grow your following</li>
<li aria-level="1">What you need to do each month to help build an engaged following</li>
<li aria-level="1">How to use your page to sell authentically to your audience</li>
<li aria-level="1">How to use your page to grow your brand or company awareness</li>
<li aria-level="1">Whether solopreneurs should use one alongside their personal profile</li>
<li aria-level="1">The 3-2-1 approach to content creation for your page.</li>
</ul>
&nbsp;
Important Links
<a href="http://www.goodtradingco.com.au/">http://www.goodtradingco.com.au/</a>
<a href="https://www.linkedin.com/company/good-trading-co-linkedin4business">The Good Trading Co on Linkedin</a>
<a href="https://www.linkedin.com/in/michelle-raymond-goodtradingco/">Michelle on Linkedin</a>
<a href="https://www.instagram.com/good_trading_co/">Find Michelle on Instagram</a>
<a href="https://www.eventbrite.co.nz/e/map-it-your-marketing-action-plan-for-2022-online-tickets-189340842557?aff=ebdsoporgprofile">MAP IT -Action plan for 2022</a>
<a href="https://www.eventbrite.co.nz/e/social-media-for-boring-business-webinar-october-2021-tickets-189352216577">Social Media for Boring Businesses</a> (free webinar)
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/Are-Case-Studies-the-secret-weapon-youve-been-looking-for">Are Case Studies your Secret Weapon?</a>
<a href="https://www.rachelklaver.com/blogs/post/How-to-create-engaging-captions-for-social-media">How to Create Engaging Social Media Posts</a>
<a href="https://www.rachelklaver.com/blogs/post/Create-great-social-media-content-by-learning-how-to-be-a-goat-in-a-tree">How to Create Social Media Content as a Boring Business</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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