Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come.

That is simply not true.

Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and people like you, selling spots on a course is often far more difficult than the ‘course gurus” will let on.

I learned this the hard way with the first course we ever released. I spend weeks on creating it. I did not spend the same amount of effort in marketing it! That course has now had a little under a thousand people take it, and it’s since morphed into a blended learning course with some one-to-one coaching 

I learned my lessons well by the time I launched my very first group coaching course earlier this year. The Content Masterweb is currently through it’s second intake, and we're changing the business model to have rolling enrollments in 2023.

From my own experience and the experiences of my clients, I know sign-ups are often harder than we expect. So I asked Linda Reed -Enever to come talk through the common mistakes and misbeliefs course creators experience, and how to counteract them 

Linda Reed-Enever is a marketing, public relations and branding ideas strategist with a passion for educating others. She’s a Thinkific approved expert,and works with businesses and individuals to find their point of difference, perfect their image and build their profile in the public domain.

Linda has helped countless others carve out a niche through innovative marketing strategies, public relations, course creation, social media, marketing automation, and branding. She draws on both her educational background and over 20 years’ experience in marketing and public relations to help businesses and individuals via one-on-one mentoring, courses, webinars, training and useful tools.

If your course is creating virtual dust on a website somewhere, this is the episode you need to tune into

In this episode we cover:
Why the six-figure launches are a false goal
What your sales page could be missing
How often you should talk about your course
What sort of course model is best for you
What you need to think about if you have intake times 





Important Links

Check out Linda Reed-Enever here

Register for the SUMMIT here

Get her TOOLKIT

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come.
That is simply not true.
Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and people like you, selling spots on a course is often far more difficult than the ‘course gurus” will let on.
I learned this the hard way with the first course we ever released. I spend weeks on creating it. I did not spend the same amount of effort in marketing it! That course has now had a little under a thousand people take it, and it’s since morphed into a blended learning course with some one-to-one coaching 
I learned my lessons well by the time I launched my very first group coaching course earlier this year. The Content Masterweb is currently through it’s second intake, and we're changing the business model to have rolling enrollments in 2023.
From my own experience and the experiences of my clients, I know sign-ups are often harder than we expect. So I asked Linda Reed -Enever to come talk through the common mistakes and misbeliefs course creators experience, and how to counteract them 
Linda Reed-Enever is a marketing, public relations and branding ideas strategist with a passion for educating others. She’s a Thinkific approved expert,and works with businesses and individuals to find their point of difference, perfect their image and build their profile in the public domain.
Linda has helped countless others carve out a niche through innovative marketing strategies, public relations, course creation, social media, marketing automation, and branding. She draws on both her educational background and over 20 years’ experience in marketing and public relations to help businesses and individuals via one-on-one mentoring, courses, webinars, training and useful tools.
If your course is creating virtual dust on a website somewhere, this is the episode you need to tune into
In this episode we cover:
<ul>
<li aria-level="1">Why the six-figure launches are a false goal</li>
<li aria-level="1">What your sales page could be missing</li>
<li aria-level="1">How often you should talk about your course</li>
<li aria-level="1">What sort of course model is best for you</li>
<li aria-level="1">What you need to think about if you have intake times </li>
</ul>
 
Important Links
<a href="https://www.thecoursecreatorscircle.com.au/">Check out Linda Reed-Enever here</a>
<a href="https://enevergroup.thinkific.com/courses/2022-small-business-skills-summit?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=name_important_speaker_update_in_volley_access_links_for_your_sessions_and_pannels&amp;utm_term=2022-07-30">Register for the SUMMIT here</a>
<a href="https://www.thecoursecreatorscircle.com.au/education-marketing-toolkit/">Get her TOOLKIT</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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