Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us.

Not just in money or time… but in terms of the environment, our brains, and the integrity of the content we put out into the world.

Now before you roll your eyes and think I’ve joined the fun police – don’t worry, I’m not here to tell you to stop using AI altogether. I use it!  - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep. 

But I am here to make the case for using it with intention.

Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there’s something about outsourcing all our thinking to tools like this that might just be… well, dumbing us down a little.

So in this episode, I’m diving into:


The hidden environmental impact of AI use (water, power, and more)


How AI can either enhance or erode our creativity + intelligence


What mindful, ethical use of AI might actually look like for business owners like us


Why I care about this not just as a creator, but as a parent and a human on this planet

This is one of those slightly chewy convos, but I promise it’s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right? 

Today I&rsquo;m putting on my (slightly reluctant) &ldquo;let&rsquo;s be responsible adults&rdquo; hat to talk about something I&rsquo;ve been thinking about&nbsp;a lot lately: how we&rsquo;re using AI ( things like ChatGPT and image generators ) and what it&rsquo;s actually costing us.
Not just in money or time&hellip; but in terms of the environment, our brains, and the integrity of the content we put out into the world.
Now before you roll your eyes and think I&rsquo;ve joined the fun police &ndash; don&rsquo;t worry, I&rsquo;m not here to tell you to stop using AI altogether. I use it!&nbsp; - in fact ChatGPT helped me plan this very episode after I tried and failed to find the right research for this podcast ep.&nbsp;
But I am here to make the case for using it with intention.
Every cheeky AI-generated image or endless scroll of prompts can rack up serious environmental costs. We're using eye-watering amounts of water and energy. And even beyond that, there&rsquo;s something about outsourcing all our thinking to tools like this that might just be&hellip; well, dumbing us down a little.
So in this episode, I&rsquo;m diving into:
<ul data-start="1282" data-end="1606">
<li data-start="1282" data-end="1356">
The hidden environmental impact of AI use (water, power, and more)
</li>
<li data-start="1357" data-end="1427">
How AI can either enhance or erode our creativity + intelligence
</li>
<li data-start="1428" data-end="1514">
What mindful, ethical use of AI might actually look like for business owners like us
</li>
<li data-start="1515" data-end="1606">
Why I care about this not just as a creator, but as a parent and a human on this planet
</li>
</ul>
This is one of those slightly chewy convos, but I promise it&rsquo;s not all doom and gloom. We can keep creating in ways that reflect who we really are and use technology to do it, but all in a more mindful way. Right?&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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