Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business



Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine. 



Today on the MAP IT Marketing podcast, Cate’s sharing with us what we need to think about before having a brand shoot. We talk about how to make the photos we take as authentic as possible, how to feel more relaxed on camera and how to avoid looking just like everyone else’s photos. 



We also talk about why having headshots, at the very least is so important and why Cate herself once fell into the trap of not having a photo ready, and had to use a photo of her dressed up as a bunny!



If you’ve been thinking about whether it’s worth it, whether you should, and what it’s all going to take, this is the episode for you. 



In this episode we cover:
Why headshots are a must
What brand photos can do for your business 
What you need to to to prepare
Why it’s important to show your real self
How to think about the different looks you want to convey
Why sneakers can be a better option than heels for at least part of the shoot
What to do if the idea freaks you out. 



Important Links

Connect with Cate

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business
 
Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine. 
 
Today on the MAP IT Marketing podcast, Cate’s sharing with us what we need to think about before having a brand shoot. We talk about how to make the photos we take as authentic as possible, how to feel more relaxed on camera and how to avoid looking just like everyone else’s photos. 
 
We also talk about why having headshots, at the very least is so important and why Cate herself once fell into the trap of not having a photo ready, and had to use a photo of her dressed up as a bunny!
 
If you’ve been thinking about whether it’s worth it, whether you should, and what it’s all going to take, this is the episode for you.  
In this episode we cover:
<ul>
<li aria-level="1">Why headshots are a must</li>
<li aria-level="1">What brand photos can do for your business </li>
<li aria-level="1">What you need to to to prepare</li>
<li aria-level="1">Why it’s important to show your real self</li>
<li aria-level="1">How to think about the different looks you want to convey</li>
<li aria-level="1">Why sneakers can be a better option than heels for at least part of the shoot</li>
<li aria-level="1">What to do if the idea freaks you out. </li>
</ul>
 
Important Links
<a href="https://avedon.co.nz/personal-branding-photography-manawatu/">Connect with Cate</a>
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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