For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.

It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall.

Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach, strategist and advisor for small business owners who are makers. She’s got an initiate sense of what will or won’t work in the marketplace, knows what you might need to give up to get your products in stores and what you can gain in replacement.

If you’ve ever wondered what you need to know about going big, and scaling up your business as a maker, then this episode is for you.



Anneliese cares for her clients with a passion, wanting them to grow and succeed. Her advice is hard won, hard learned and intensely practical. Her advice is well worth a listen. She offers consulting on creative development, product development and manufacturing and is also open for submission for product distribution.



In this episode we cover:
The TIKTITIBU story and how they are different from most distributors
What you need to be ready for when looking at business growth as a maker
How to look at your products in a new and more marketable way
The common barriers to growth as a maker
The benefits from productising your creations



Other podcasts about product based businesses to listen to

How Primrose and Co moved from markets to selling in stores

Pepper and Me - with Cherie Metcalfe



Important Links

Connect with Annaliese

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.
It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall.
Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach, strategist and advisor for small business owners who are makers. She’s got an initiate sense of what will or won’t work in the marketplace, knows what you might need to give up to get your products in stores and what you can gain in replacement.
If you’ve ever wondered what you need to know about going big, and scaling up your business as a maker, then this episode is for you.
 
Anneliese cares for her clients with a passion, wanting them to grow and succeed. Her advice is hard won, hard learned and intensely practical. Her advice is well worth a listen. She offers consulting on creative development, product development and manufacturing and is also open for submission for product distribution.
 
In this episode we cover:
<ul>
<li aria-level="1">The TIKTITIBU story and how they are different from most distributors</li>
<li aria-level="1">What you need to be ready for when looking at business growth as a maker</li>
<li aria-level="1">How to look at your products in a new and more marketable way</li>
<li aria-level="1">The common barriers to growth as a maker</li>
<li aria-level="1">The benefits from productising your creations</li>
</ul>
 
Other podcasts about product based businesses to listen to
<a href="https://omny.fm/shows/map-it-marketing/backing-yourself-to-move-from-markets-to-selling-i">How Primrose and Co moved from markets to selling in stores</a>
<a href="https://omny.fm/shows/map-it-marketing/how-pepper-me-was-built-on-community-with-cherie-m">Pepper and Me - with Cherie Metcalfe</a>
 
Important Links
<a href="https://tikitibu.co.nz/">Connect with Annaliese</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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