“My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?” - Tracey Smith

“We want to buy from artisans. We want to buy from small businesses. We want that real human touch” - Rachel Klaver

“It’s like going out for dinner, we want our visitors to eat with their eyes, and your website is there to create desire and build that need” - Tracey Smith. 

If I could log all the common questions people ask in Facebook groups about their business the question “How do I get more people to buy from my ecommerce business” would be right up there at the top. 

It’s a rude shock to many small business owners just how much work is involved not only in getting people to your site, but then getting them to buy! 

We’ve got a special love for retail and eCommerce at my agency Identify. We really enjoy helping small business owners get more sales. 

While we naturally talk a lot about social media, marketing automation, and digital ads, one of the first areas we look at is the website.

There is so much you can do on your own digital real estate to get more clients. 

I’m so thrilled that Tracey Smith, one of our Identify strategists (and the leader of our Australian team) joined me on today’s webinar. Along with working with us, Tracey has her own ECommerce store, and tests out everything we teach our clients. 

In this episode we’re going to walk through so many areas - this is truly a deep dive of tips, ideas and strategy!

During this episode we discuss the following:
Why you really need an awesome About Us page (and why it converts people to customers)
The effects as welcome sequence has had on Tracey’s business
What you need to add to every page
What platforms the website should be built on and why
Why your website needs to “talk to” other platforms on the internet
Whether you should be using Popups 
How to protect your online assets
Cool tools you can use to get a better picture of your business
Why you might need to simplify your front page. 
Making it easy for people to click buy now.
Why your website is a living organism
How to work out what parts of your marketing you may outsource in the future
Why you shouldn’t ever use your suppliers' content for your caption as it is
Walking through your user experience with fresh eyes.
Remember to take ideas for your business from other types of businesses

 

Five ways to grow your ECommerce business blog

We have a really helpful checklist to help your ecommerce business

Get our ECommerce checklist

Here are the tools mentioned in the podcast

HOT JAR

GTMetrix

Google Analytics

Great survey tool - Survicate

Laybuy

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

&ldquo;My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?&rdquo; - Tracey Smith
&ldquo;We want to buy from artisans. We want to buy from small businesses. We want that real human touch&rdquo; - Rachel Klaver
&ldquo;It&rsquo;s like going out for dinner, we want our visitors to eat with their eyes, and your website is there to create desire and build that need&rdquo; - Tracey Smith.&nbsp;
If I could log all the common questions people ask in Facebook groups about their business the question &ldquo;How do I get more people to buy from my ecommerce business&rdquo; would be right up there at the top.&nbsp;
It&rsquo;s a rude shock to many small business owners just how much work is involved not only in getting people to your site, but then getting them to buy!&nbsp;
We&rsquo;ve got a special love for retail and eCommerce at my agency Identify. We really enjoy helping small business owners get more sales.&nbsp;
While we naturally talk a lot about social media, marketing automation, and digital ads, one of the first areas we look at is the website.
There is so much you can do on your own digital real estate to get more clients.&nbsp;
I&rsquo;m so thrilled that Tracey Smith, one of our Identify strategists (and the leader of our Australian team) joined me on today&rsquo;s webinar. Along with working with us, Tracey has her own ECommerce store, and tests out everything we teach our clients.&nbsp;
In this episode we&rsquo;re going to walk through so many areas - this is truly a deep dive of tips, ideas and strategy!
During this episode we discuss the following:
<ul>
<li aria-level="1">Why you really need an awesome About Us page (and why it converts people to customers)</li>
<li aria-level="1">The effects as welcome sequence has had on Tracey&rsquo;s business</li>
<li aria-level="1">What you need to add to every page</li>
<li aria-level="1">What platforms the website should be built on and why</li>
<li aria-level="1">Why your website needs to &ldquo;talk to&rdquo; other platforms on the internet</li>
<li aria-level="1">Whether you should be using Popups&nbsp;</li>
<li aria-level="1">How to protect your online assets</li>
<li aria-level="1">Cool tools you can use to get a better picture of your business</li>
<li aria-level="1">Why you might need to simplify your front page.&nbsp;</li>
<li aria-level="1">Making it easy for people to click buy now.</li>
<li aria-level="1">Why your website is a living organism</li>
<li aria-level="1">How to work out what parts of your marketing you may outsource in the future</li>
<li aria-level="1">Why you shouldn&rsquo;t ever use your suppliers' content for your caption as it is</li>
<li aria-level="1">Walking through your user experience with fresh eyes.</li>
<li aria-level="1">Remember to take ideas for your business from other types of businesses</li>
</ul>
&nbsp;
<a href="https://www.identifymarketing.co.nz/five-core-areas-focus-want-increase-ecommerce-sales/">Five ways to grow your ECommerce business blog</a>
We have a really helpful checklist to help your ecommerce business
<a href="https://identifymarketing.lpages.co/ecommerce-sales-checklist">Get our ECommerce checklist</a>
Here are the tools mentioned in the podcast
<a href="https://www.hotjar.com/">HOT JAR</a>
<a href="https://gtmetrix.com/">GTMetrix</a>
<a href="https://analytics.google.com/">Google Analytics</a>
<a href="https://survicate.com/">Great survey tool - Survicate</a>
<a href="http://www.laybuy.com">Laybuy</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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